Mobile Marketing has involved in marketing these days as a combination of other media such as TVC, Magazine and Website. Since games and mobile phones come to be a part of lifestyle of Thai teenagers—many online game service providers’ prospective customers, this causes the competition in the market related to online games more intensive.

FG Mobile Media is a mobile marketing service of Future Gamer, and is considered as the new look of publicizing and delivering all news, products and service directly to gamers via mobile phone of all three operators.

There are two kinds of FG Mobile Media Service

1 Online Station Gamer Update (OSGU) is a channel for publicizing and delivering all news in Thailand gaming industry by regularly updating between 4-5 news per day to gamers. OSGU members will get privileges such as free items.

2 Mobile Marketing Solution, this service does PR, CRM, as well as offers special campaign/discount to customers. This service includes interactive via SMS, MMS and WAP.

Integrating with the company’s other media channels efficiently reaching the target group, such as publications (weekly Online, Future Gamer, EMG and game guide books), Web site (www.os.co.th), TV Programs of FGTV (On Gsquare of True Vision and on Gang Cartoon Channel of C-Band). FG Mobile Media becomes the most effective and worthwhile sales and service channel nowadays.

Details Type

A channel for publicizing and delivering all news, products and service directly to gamers via SMS of True Move

Target Group: Mobile users of True Move network (There were True Move users by 12 millions around Thailand in 2007.)

Debut Year: 2007